Great organisations have turned from the "hard" view of people responding like machines to the "soft" side of human nature, the part that is guided by emotions. Engaging both employees (and customers) emotionally is the approach that steers organisations, through their managers, toward greatness.
Great organisations take advantage of the fact that the economy of emotional engagement is much bigger than the economy of reason.
Organisations that cherish and harness the fluctuations of human behaviour are much better equipped to inspire great performance.
Here's what the world's most successful organisations don't do. They don't suppose that either superior University degrees or comprehensive training is the only accurate or dependable indicator of the right person for the right job. Neither do they expect that employee incentives (or sanctions) will guarantee consistently better job performance. Instead they depend on the reliable source that other businesses disdain: human nature. They know that the emotions of employees create feelings, which drive their behaviour. Great organisations are aware of the power of emotions and therefore set up the conditions that generate and cultivate emotional mechanisms among employees (and customers).
The only way to achieve this is through human interaction, the fastest and most powerful trigger of emotional states.
By recognising and unleashing the innate abilities of employees and matching their gifts to the positions that will best take advantage of them, thus making them even stronger organisations look inward in order to move forward.
They cherish the fluctuations in human behaviour because they understand that these create a pathway as electric as any inside a brain:
- Employees who use their natural talents in their jobs produce significantly more than average workers.
- Emotionally committed employees form teams that deliver exceptional outcomes.
- Customers recognise the passion and commitment employees feel toward them and cannot help but respond in an emotional way.
- This emotionally driven reaction builds a bridge between employees and customers that creates engagement.
- This engagement becomes the key factor that drives performance.
In the end, great organisations know that a reason-driven economy can travel only so far. The missing link is the engagement of deep-seated emotions as the driver of performance. These -- and only these -- feelings are the fuel that propels talented individuals to do more. And while reason influences both employees and customers, emotions are indispensable because they drive the best in both of them.
Great organisations take advantage of the fact that the economy of emotional engagement is much bigger than the economy of reason.
Organisations that cherish and harness the fluctuations of human behaviour are much better equipped to inspire great performance.
Here's what the world's most successful organisations don't do. They don't suppose that either superior University degrees or comprehensive training is the only accurate or dependable indicator of the right person for the right job. Neither do they expect that employee incentives (or sanctions) will guarantee consistently better job performance. Instead they depend on the reliable source that other businesses disdain: human nature. They know that the emotions of employees create feelings, which drive their behaviour. Great organisations are aware of the power of emotions and therefore set up the conditions that generate and cultivate emotional mechanisms among employees (and customers).
The only way to achieve this is through human interaction, the fastest and most powerful trigger of emotional states.
By recognising and unleashing the innate abilities of employees and matching their gifts to the positions that will best take advantage of them, thus making them even stronger organisations look inward in order to move forward.
They cherish the fluctuations in human behaviour because they understand that these create a pathway as electric as any inside a brain:
- Employees who use their natural talents in their jobs produce significantly more than average workers.
- Emotionally committed employees form teams that deliver exceptional outcomes.
- Customers recognise the passion and commitment employees feel toward them and cannot help but respond in an emotional way.
- This emotionally driven reaction builds a bridge between employees and customers that creates engagement.
- This engagement becomes the key factor that drives performance.
In the end, great organisations know that a reason-driven economy can travel only so far. The missing link is the engagement of deep-seated emotions as the driver of performance. These -- and only these -- feelings are the fuel that propels talented individuals to do more. And while reason influences both employees and customers, emotions are indispensable because they drive the best in both of them.
